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If youвЂ™re using images other than photos, like infographics or animations, make sure theyвЂ™re crisp, clear, easy-to read, and eye-catching.Д®ven more important, your visual content needs to be compelling.

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You donвЂ™t need professional photography equipment, but your photos and videos do need to be sharp, well-lit, well-composed, and in focus, at a minimum. Instagram is a visual medium, so your posts have simply got to look great. If your logo is a square, youвЂ™ll need to zoom out to make sure the whole thing shows within the circle: However, itвЂ™s stored at 320 by 320 pixels, so you should upload a file that large to make sure it still looks good if Instagram changes how profile pics are displayed. Your Instagram profile photo displays at 110 by 110 pixels, cropped to a circle with a 110 pixel diameter. This helps provide credibility and allows visitors to see at a glance who you are. Choose the right profile photoДЇor most brands, your Instagram profile photo should be your logo.

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Tourism Vancouver does a good job of making the most of all the fields the profile has to offer.ДЇor more profile strategies, check out our blog post on how to optimize your Instagram profile for business.

Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.

Contact info: Tell people where to find you.

Category: A business feature that tells people what youвЂ™re all about without using up bio characters.

Your website: A clickable URL you can change as often as you like.

Your name: 30 characters, included in search.

In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.ДЇortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. This will also become critical when it comes time to choose targeting options for your Instagram ads. Instead, you need to define your target market so you can create content that speaks directly to that audience.

More urban residents use Instagram than their suburban peers.Д«ut that doesnвЂ™t mean you should only use Instagram to try to reach urban Americans in their 20s.

The United States is the largest Instagram market.

The most active Instagrammers are between 18 and 29.

For example, our post on Instagram demographics shows that: Know your audienceДЄ little preliminary research can help you figure out who you can best reach when youвЂ™re thinking about how to market on Instagram. WeвЂ™ve got a whole blog post on goal setting to help you decide what matters most to your business. But unless you know where you want your Instagram strategy to take you, youвЂ™re unlikely to get there. You might even want to combine several different outcomes.

Establish your brand as an industry leader?.

Create an online presence for your business?.

Instagram marketing can mean different things to different marketers. But you canвЂ™t use those tools effectively unless you know what it is youвЂ™re trying to build. Clearly define your goalsДЄll social platforms are tools.

Hop back up to the top of this post and convert your account if you havenвЂ™t already done so. But for most marketers, a business account is where itвЂ™s at. Contact information and a call-to-action button on your profileДЄ creator account has its own set of benefits for influencers and content creators.Primary and secondary messaging inboxes.Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, hereвЂ™s why you should reconsider.ДЄ business account gives you access to features you canвЂ™t use with a personal account, including: Go to your profile and tap the hamburger icon at the top right.Дў1 Instagram marketing tips for business that you canвЂ™t afford to ignore 1.Fill out your profile info (more on this in Tip 4) and tap Next.Enter your email or phone number and tap Next.Tap Create New Account (on iOS) or Sign Up With Email or Phone Number (on Android).

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If youвЂ™re brand new to Instagram or are creating a brand new account, hereвЂ™s what to do: Step 1: Download the Instagram app If you already have a personal account, you can skip to step no. If you already have one, skip ahead to the tips below. Setting up an Instagram business accountД«efore you get started with Instagram marketing, you need an Instagram Business account or an Instagram Creator account. Get the list of secret shortcuts HootsuiteвЂ™s own social media team uses to create thumb-stopping content. Bonus: 14 Time-Saving Hacks for Instagram Power Users.